Welcome

Set your goal, add this week's Amazon Ads files, and see what to fix in about a minute.

Your goal

Saved for this account. Change it any time.

Target ACOS27%

Lower keeps more profit. Higher buys more sales.

Bids

Max raise a weekMost a bid can rise per run%Max cut a weekMost a bid can drop per run%

No sales

Spend ≥No sale, high spend$Cut CPC byNew bid = CPC minus this%Spend ≥No sale, medium spend$Cut CPC bySofter cut%

Few impressions

Impressions ≤And 0 clicksRaise bid byGets it seen more%60-day check if ACOS >Checked on 60 days first%

Negatives and new exact

Negate after (clicks, 0 orders)Then it becomes a negativeNew exact after (orders)Then it becomes an exact keyword

Audit lines· Flagged as under-performing on Home

CTR belowSeen but not clicked%CVR belowClicked but not bought%

Downloads from Amazon Ads, same dates. Drop them together, we sort them.

Drop files hereor browse · .xlsx or .csv

Bulk file · 30 daysrequiredBulk operations › Create spreadsheetbids · audit
SP search termsReports › Sponsored Products › Search term, dailynegatives · new exact
SB search termsReports › Sponsored Brands › Search term, dailynegatives · new exact
Bulk file · 60 daysoptionalsafer cuts and pauses60-day check
SD matched targetoptionalonly if you run Sponsored DisplaySD negatives

Add the 30-day bulk file to run the audit.

In about a minute you get

Health score

0–100, and why

Wasted spend

$ and where

Bid changes

each with its rule

Negatives

terms, words, ASINs

New exact

your winning terms

Upload file

+ PDF audit